February 25, 2021 Andrea Ramos

NEW Arrivals! RIDE CONCEPTS Hellion and Livewire MTB Shoes

Source: https://rideconcepts.com/

Ride Concepts was born out of a family need for better fitting and performing footwear for aggressive riding. So, what began as a search for a solution to a minor family dilemma quickly evolved into something much bigger.

They set out to achieve one goal: the uncompromising ride. Several years of concept design, retailer roundtables, and lack of sleep came to fruition in fall 2018 with the launch of the first mountain bike specific footwear company to offer a complete range of technically driven and tailored product for men, women and youth.

TECHNOLOGY

Their mission is to create the most comfortable, most durable and most reliable mountain bike footwear on the planet. For the rider, this means precision fit, uncompromised pedal contact, and unmatched protection leaving you to focus on the ride.

Fit and Form:

Gender Specific: recognizing that the anatomical foot shapes of men, women and youth are vastly different, their footwear is built around gender-specific lasts.
Custom Lasts: a last is a 3-dimensional mold upon which a shoe is constructed. The shape of the last determines the shape of the shoe including factors such as the toe shape, heel width and height, and forefoot width.
Tailored Flex: in the midsoles, they have engineered the asker stiffness ratings to allow for tailored flex in men’s, women’s and youth models.

Outsole and Rubber:

New Solutions for pedal contact: they leaned on their experiences as creators and alliances with industry-leading partners to research possibilities beyond current solutions for contact between rider and pedal.
Hexagonal Outsole Design: Ride Concepts’ exclusive hexagon pattern outsoles feature deep lugs, allowing for penetration of pedal pins to obtain optimal grip in any condition, while being efficient at hiking on varied terrain.
Ride Concepts and Rubber Kinetics: they collaborated with Rubber Kinetics to develop dynamic surface technology (DST), a series of proprietary rubber compounds specific to their needs. With decades of expertise within the bicycle and powersports segments, Rubber Kinetics specializes in rubber compounding for real-world applications.

The combination of their hexagon outsole and DST rubber creates a comprehensive performance package that solves the problem of a desire for the right tool for the job.

Comfort and Protection:

Ride Concepts and D30: coupling the structure and durability of the Ride Concepts footwear collection with impact technology pioneered by D3O, they have developed the first full line of MTB-specific footwear with impact protection tailored throughout the range. Whether it is increased resilience and comfort achieved through D3O materials in their insoles, or added protection in the medial ankle collar, each of their models benefit from this collaborative teamwork.
A one of a kind insole: D3O’s Lightweight Aero material in the heel and toe sections of the insole as its high impact resistance and low-density properties are perfect for repeated hits, providing a more cushioned and fatigue-reduced ride.
Molded toe and heel protection: custom molded and anti-abrasion toe and heel protection throughout much of their range so bruised toes and heels are no longer an issue.
Fast Drying Materials: lightweight synthetic materials with perforated ventilation to keep water and debris out but air flowing in. Their materials are resistant to absorbing water and quick drying after riding in wet conditions. They utilize fully gusseted micromesh tongues to further prevent unwanted intake.
Eva Foam: between the rubber outsole and D3O insole lies a layer of EVA foam. They use this lightweight but resilient material to provide additional support and stability on the pedal.

Ride Concept Livewire MTB Shoe

With top-notch construction, the Livewire exceeds the technical demands of the trail without compromising style.

Features:

Rubber Kinetics | DST 6.0 HIGH GRIP Rubber Outsole
Durable, synthetic upper with anti-abrasion mesh for breathability
Custom molded toe and heel guard protection
EVA midsole provides support and shock absorption
D3O High Impact Zone Insole Technology absorbs impact and reduces fatigue
Fully gusseted tongue prohibits intake of dirt and debris
Elastic lace tuck

Technical Details:

Weight: 455g (Men’s 10)
Material: Synthetic, Rubber

Shop yours now:

Ride Concept Hellion MTB Shoe

Lighter, faster, stronger. The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions.